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DWF acts for Missguided on Rescue Deal

01 June 2022

A sale of the business and assets of Missguided to Frazers Group has completed today for £20m which will see the continuation of the brand.

The DWF restructuring team led by Natasha Atkinson has advised Missguided Limited and its subsidiaries in connection with the administrations of Missguided Limited, which took place on 30 May 2022. 

The business has been traded by the Teneo as administrators of Missguided since Monday in order to compete a sale with a buyer.

The Missguided Group has been a long-standing retail client of DWF since it was founded. 

DWF's corporate and banking teams led by partner Alasdair Outhwaite, Amrish Sharma and Stewart Anderson previously advised Missguided after it secured a deal from Apollo-backed Alteri last December which saw 50% of Missguided’s equity acquired by the business. 

Due to high increases in freight and energy costs and severe supply chain disruption over the last six months, a strategic partner process was undertaken by the Company, resulting in the deal which completed today for the sale of the business and assets of Missguided to Frazers Group for £20m, ensuring that the brand and business has been saved as well as a large majority of their employees.

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