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Staying ahead of the curve: Why horizon scanning matters for FMCG

26 February 2026
Regulatory change is inevitable. Across the globe, governments are introducing new rules on environmental standards, healthcare, corporate governance, AI, employment, and cybersecurity—and the pace is accelerating. For businesses, staying informed isn’t optional; it’s critical. This is where AI-powered Horizon Scanning becomes a game-changer.

What is horizon scanning?

Horizon Scanning is a structured process that combines research, analysis, and stakeholder engagement to identify and assess future trends, risks, and opportunities. It’s not new, but in today’s volatile environment, its importance has never been greater. For any organization, it’s a cornerstone of effective regulatory change management.

Why FMCG needs it more than ever

The Fast-Moving Consumer Goods (FMCG) sector is vast and dynamic. It covers everyday essentials—food, beverages, clothing, OTC medicines, and household products—sold quickly and at scale. FMCG brands dominate global markets and have historically delivered strong returns. But recent years have tested the industry like never before:

  • Supply chain shocks from COVID-19 and geopolitical conflicts
  • Sanctions and policy shifts disrupting sourcing and distribution
  • Commodity price volatility and fluctuating consumer demand
  • Tightening sustainability and labour regulations

This complexity means FMCG companies must monitor developments across multiple jurisdictions—from sourcing markets to retail shelves. Being forewarned is being forearmed.

The value of horizon scanning

Horizon Scanning helps FMCG businesses anticipate change before it happens. By tracking geopolitical, regulatory, and market trends, companies can:

  • Mitigate risks like supply chain disruptions or compliance failures
  • Seize opportunities in emerging markets or new regulatory frameworks
  • Adapt strategies for demand, pricing, and sustainability requirements

In short, it’s about turning uncertainty into actionable intelligence.

How DWF leads the way

At DWF, we deliver real-time regulatory Horizon Scanning solutions powered by advanced AI. Our platform monitors thousands of global regulatory databases, government portals, and industry sources—providing tailored alerts and insights on developments that matter most to FMCG businesses.

What sets us apart?

  • Integrated expertise: Legal, operational, and business services combined
  • Rigorous methodology: Cutting-edge tech + expert legal analysis
  • Trusted intelligence: Verified data aligned with global compliance standards

We help leading FMCG brands stay ahead protecting their operations and unlocking growth in an ever-changing regulatory landscape.

Wants to future- proof your business. 

Contact our team to learn how DWF’s Horizon Scanning can keep you ahead in FMCG and beyond.

Further Reading