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Sport

Small banner commercial law

We use our commitment to sport and sector-leading experience to get the results you want with the minimum of fuss and risk.

Our clients trust us to understand the unique, evolving, fast-paced and highly pressurised sports environment. They value our dedication and responsiveness, and our understanding of what matters to them as a business. We recognise the drivers motivating businesses operating in the sports sector, and our clients rely on our ability to provide pragmatic legal advice in this context. As a result, we have developed a track record of presenting market-leading legal solutions allowing our clients to achieve their commercial aims.

What we do

With the challenges heralded by new data protection legislation and wider sports regulatory backdrop, as well as a growth in sophisticated counterfeiting, reputation management challenges and the increasing pressure to commercialise activities, we help our clients ensure that the legal structures supporting technology and media driven initiatives are robust, but also flexible enough to ensure on-going success.

We handle a range of commercial and intellectual property (IP) issues, including licensing, advising on and drafting of bespoke commercial agreements, all aspects of IP and brand management and defamation issues. We have expertise in data and information management use, commercialisation and regulatory compliance.

We take an integrated approach, going beyond just legal advice, to cover strategic planning, risk management and project facilitation. Our sports expertise includes advising on contracts, ranging from the commodity and routine through to complex and ‘special projects’, in areas including:

 

  • Image rights
  • Licensing
  • Trademarks
  • Data protection
  • Defamation issues
  • Technology, media & IT supplier contracts
  • Sponsorship arrangements
How we do it

It’s easy to be distracted by the glamour of the sporting world, as well as phased by the increasingly variable regulatory rules underpinning the activities of each sports association and linked brands.

At DWF we have a broad and deep experience of providing market-leading advice, with a long track record for success. We work as an extension of the legal and business affairs departments of sports clubs, merchandisers and retailers.

Our number one objective is to help you work more effectively. That means designing and implementing innovative, practical solutions that allow you to be self-sufficient, whatever the circumstances surrounding your activities. By working collaboratively, to ensure the day-to-day challenges are met, our time becomes more cost-effectively focused on the areas of significant organisational or commercial risk and opportunity.

We act as your trusted advisor – contributing to the commercial debates required, offering an impartial and commercially rigorous view and going beyond the transactional role of the traditional law firm.

We demonstrate our commitment to the sports sector through action, plain speaking and commercially relevant advice.

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