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DWF advises eComplete on £50m majority stake in online beauty retailer

24 November 2021

DWF, the global provider of integrated legal and business services, has advised e-commerce investor, eComplete, on its investment in global home beauty device retailer, CurrentBody.

The £50m investment gives eComplete a majority stake in CurrentBody, which specialises in retailing beauty devices for home use, including LED facial masks and exfoliating brushes. The international fast-growing business has 17 websites worldwide.

DWF's UK-wide Corporate team advised eComplete, led by Global Head of Corporate, Frank Shephard, alongside partners Amrish Sharma, Gary MacDonald and James Cashman, associate Ciara Healy and solicitor, Eleanor Chatterton.

Frank Shephard said: "We are very pleased to support the team at eComplete in this exciting investment into CurrentBody. We look forward to watching the business build on its exceptional online growth and take advantage of the global opportunities with this new investment alongside the expertise of the team at eComplete."

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