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An introduction to digital advertising and privacy law

Date: 14 September 2023, 12:30 - 13:30
Location: Online

Join the data protection specialists at DWF who will introduce you to the digital advertising ecosystem, related data sharing that takes place within it and set out practical considerations for deployment. 

Event details

Digital advertising has become an essential part of many organisations' marketing strategy. It brings businesses the opportunity to reach wider audiences with personalised and targeted messaging, with the aim of increasing conversions and driving up sales. Privacy professionals and legal teams have an important role to play in achieving these outcomes.

However, the digital advertising ecosystem, including the data sharing within it, can be complex and bear many data protection challenges.

In this webinar we will cover:

  • A description of digital advertising;
  • An overview of real-time bidding;
  • The impact of a cookieless future;
  • The relevant legal framework in the UK and Europe;
  • Challenges to the Transparency Consent Framework;
  • Digital advertising themes from case law and enforcement activity; and
  • Practical considerations for engaging in digital advertising.


Date and time

Thursday 14 September | 12:30 - 13:30 (BST) 


JP Buckley, Partner, DWF

James Drury-Smith, Partner, DWF