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Abigail Reay

Solicitor, London

Abigail is a solicitor who advises clients on regulatory compliance across the consumer sector.
Abigail Reay 768x510

Experience

Abigail's advice spans the full lifecycle of consumer products from concept and development through to marketing and sale, supporting businesses as they navigate complex legal and regulatory landscapes.

Abigail works with a broad range of clients, including well-known global brands and innovative start-ups. Her clients include producers, retailers, and online marketplaces/platforms. Her practice focuses on product and food compliance, advertising and brand protection, and sustainability. She also supports clients in responding to regulatory change and enforcement activity.

Abigail's international practice involves close collaboration with local counsel across the EU and beyond, helping clients manage cross-border compliance and launch products or services in new markets. Her in-house experience at major consumer businesses including Amazon, Unilever, and BT gives her a strong understanding of commercial priorities and the practical realities of operating in fast-paced, regulated environments.

Abigail contributes to respected industry publications and speaks regularly at sector events, offering insights on emerging trends and the evolving challenges facing consumer businesses.

Memberships

UK Environmental Law Association (UKELA)

Recent articles

https://dwfgroup.com/en/news-and-insights/insights/2025/5/green-claims-under-fire-the-risks-of-using-green-terminology-in-ads