The conference organized by ICC Polska was attended by many representatives of the copyright proprietors, collective management organizations and lawyers specializing in the intellectual property law. ICC also hosted representatives of the Ministry of Culture and National Heritage and the Ministry of Digitization.
The conference was opened by Dr Cezary Wiśniewski, President of ICC Poland, who emphasized the importance of considering the copyright reform. Then Oskar Tułodziecki, Chairman of the ICC Poland Intellectual Property Commission – Partner at DWF Poland, presented a few remarks concerning the history of the reform and the necessity of practical implementation of new regulations. Ted Shapiro, Head of the Brussels office of the law firm Wiggin, talked about the changes that may result for digital platforms from the new regulations and presented a number of comments on the nature of the Directive. Sara Van Reempts of the Motion Picture Association, an organization fighting piracy worldwide, associating people and entities of the creative industry, presented a number of practical information on the possibility of blocking access to sites infringing intellectual property rights and the measurable effects of this method. The Polish-language part of the conference was opened by Marta Wysokińska, counsel at DWF Poland, who discussed the Directive in a comprehensive manner, including the frequently overlooked articles – apart from the most controversial ones concerning the new publishers' rights and obligations of digital platforms. Oskar Tułodziecki led a discussion on Article 17 of the Directive and the Polish government's complaint against it, presenting its multithreaded analysis. Dominik Skoczek, Director of SFP-ZAPA (the Union of Audiovisual Authors and Producers) raised the issue of proportional remuneration for authors. The issue of real losses caused by pirate activity, not only in relation to the situation of entities entitled under intellectual property rights, but also in relation to the Polish economy, was discussed by Mr. Dariusz Kazberuk, Legal Director for Programming of Platforma Canal+. The conference was closed with a presentation by Teresa Wierzbowska, President of the Signal Association, on the works on EU advertising industry self-regulation concerning the ethical acquisition of advertising space on the Internet so that the money does not go to entities deriving income from illegal distribution of content ("follow the money" strategy).
The conference was a great success, receiving an extensive positive feedback from the industry.