Safety concerns lead to advertising ruling against KFC: The Advertising Standard Authority has ruled, despite Clearcast approval, that a KFC advertisement which showed a lady dancing on a wall on a roof breached the advertising code rules on condoning or encouraging dangerous behaviour. View >
Advertising guidance: The Advertising Standards Authority has published tips on use of consumer surveys and claims based on samples. View >
London Transport ban on advertising high fat, salt and sugar foods: Food pressure group Sustain has highlighted that Transport for London is to ban the advertising of ‘Junk Food’ on all of its network advertising sites commencing 25th February 2019. View >
Duty rests with international carriers to disprove negligence: In a case involving the import of coffee from Columbia the UK Supreme court has ruled that under the Hague convention the burden of proof rests with the carrier to prove that it has not been negligent in respect of occurrence of damage to the goods carried. View >
The global consumer trends that are key to your retail strategy
Surveying 10,000 consumers across 10 international markets, The DWF & Retail Week Global Consumer Report 2019 provides retailers and consumer goods businesses with critical insight into changing sentiment across the world.
Key themes covered:
How confident are consumers about their economic/political environment?
How is their disposable income and buying power impacting their purchasing decisions?
What are consumers going to spend their money on? What factors impact their decision making?
How are consumers influenced? How do they shop? How do they want things delivered?